CHANGEMAKERS


Sonu Shivdasani - Soneva Fushi

WHY LUXURY TRAVELLERS ARE TURNING TO SUSTAINABLE EXPERIENCES

Francisca Kellett, Travel Editor, Tatler

November 2017’s issue of Tatler saw its travel editor dedicate her award-winning section of the Condé Nast magazine to ‘the good guys’. Here the guidebook writer and former Digital Travel Editor of the Daily Telegraph highlight who the rising sustainable stars are for this most discerning of audiences — take a bow, &Beyond, Grootbos, Signita and Soneva — and thank you for showing us how luxury, sustainability and conservation can cosy up together with extraordinary results.

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DESIGN HOTELS’ FOUNDER IS EMBRACING SLOWNESS, EXPERIENCE AND CONNECTION

Claus Sendlinger, founder, Design Hotels and La Granja Ibiza

In Ibiza, La Granja is a members nine-bedroom finca setting new standards in authentic experiences. Here at this back-to-basics Spanish agriturismo, guests buy into a simple, pared-back rusticity where sustainability is woven in the proposition seamlessly. La Granja has a master farmer, Andy Szymanowicz, an upstate New Yorker who has been farming for 20 years, who practices and teaches biodynamic farming.

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pata

WHY THE PACIFIC ASIA TRAVEL ASSOCIATION IS SEEING A RISE IN SUSTAINABLE TRAVEL IN ASIA

Chi Lo, Sustainability and Social Responsibility Specialist

There are a few factors driving Asian tourists take interest in sustainability. The rise of and environmentalism is becoming the social norm in some areas — often accompanied by the help of government enforcing regulations teamed with some Asian cultures having a sensibility that means a natural ‘obedience’. Asian travellers also love to tap into new trends and sustainable luxury has an image of being ‘of the moment’ in the travel sector. The more the luxury travel market can tune into this, the more proselytes they’ll win from Asia’s holidaymakers.

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WHY I-ESCAPE VALUES HOTELS WITH A SENSE OF BELONGING

Michael Cullen, Director of Hotel Partnerships

Since 2003, i-escape has offered customers the opportunity to search for ‘eco hotels’. Hotels listed are almost always independent and owner run, with no more than 50 rooms outside of cities. Hotels are vetted for having ‘a sense of place’ — something that the i-escape team believe is integral to a successful boutique hotel.

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WHAT MAKES A STRONG SUSTAINABILITY STORY?

Debbie Hindle, MD, Four Communications, is one of the most influential publicists in the travel industry

Journalists want to hear about news; the stories that land are the ones that are most intriguing and exceptional, often with great imagery to inspire,’ says Debbie Hindle. MD of travel PR and representation experts Four Travel, the dedicated travel practice of Four Communications, and a judge of the Virgin Holidays Annual Responsible Tourism Awards and VisitEngland’s Enjoy England Awards For Excellence, Debbie is also a Trustee of The Travel Foundation, an independent charity that works with tourism companies and destination authorities to unlock the positive potential of tourism.

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WHY OUR NEWSPAPER’S READERS ARE INTERESTED IN SUSTAINABILITY

Jane Dunford, Travel Editor, The Guardian

The readers of The Guardian’s travel pages are looking for genuine examples of tourism being a force for good. However, they are also sensitive to price and they aren’t always sure that eco-friendly accommodation is the most cost-effective option. We try to showcase through our content how travelling sustainably is best for everyone.

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