HEROES

We speak with the luxury hoteliers doing good and inspiring change and the visionaries who inspired the ‘bouteco’ movement. 

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ZITA COBB

Fogo Island Inn, Newfoundland, Canada

Once the third-highest-paid female executive in North America, eighth-generation Fogo islander Zita Cobb made her millions in the tech industry.

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ROBIN HUTSON

The Pig, United Kingdom

Forty years of experience and accolades galore — Robin Hutson is one of the UK’s most respected hoteliers. After Chewton Glen Hotel he launched the affordable-luxury Hotel du Vin chainette, and established as an industry changemaker he went on to create Home Grown Hotels.

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SONU SHIVDASANI

Soneva, Thailand & Maldives

Harmonising luxury hospitality with social and environmental stewardship under the guiding principle of ‘intelligent luxury,' eco-luxe resort brand Soneva is the brainchild of Sonu and his wife, Eva.

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EMMA STRATTON

The Scarlet Hotel, Cornwall

Perched on the cliffs above Mawgan Porth in South-West England, Bedruthan Hotel & Spa is a stalwart in Britain’s eco-hotel landscape.

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WILBERT DAS AND BOB SHEVLIN

Uxua, Bahia, Brazil

Weary of the destructive nature of the fashion industry, ex-creative director of Diesel, Wilbert Das, resolved to only create things with soul.

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ANDREW DIXON

Nikoi and Cempedak, Indonesia

The founder of these private-island resorts, in the South China Sea, is using education to improve local lives and provide their Indonesian community with a better understanding of the environment.

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CHRIS AND MIKE MCHUGO

Kasbah du Toubkal, Morocco

Dedicated to developing a unique Berber and British partnership introducing visitors to Morocco's authentic mountain life through a business which benefits local villagers.

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ECO WARRIORS WE LOVE

BOUTECO HEROES HAIL FROM FASHION, ECOLOGY, ARCHITECTURE, ENGINEERING AND BEYOND

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LIVIA FIRTH

Eco-age, London

‘Stop bitching and start a revolution,’ the creative director of Eco-Age, has said — Bouteco’s sentiments precisely.

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DAVID MAYER DE ROTHSCHILD

Based in London, but often travelling the world

2010 saw the explorer and eco-activist, along with a crew of fellow adventurers, sail a boat made out of recycled plastic bottles across 8,000 miles of the Pacific Ocean.

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TODD SAUNDERS

Saunders Architecture, Norway

Cited as ‘architecture’s new rock star’, Canadian-born Todd Saunders has set a new precedent in contemporary sustainable design.

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ELON MUSK

South Africa, Canada, California

Hyperloop: a 650-mph high-speed transportation system, is just one project in the pipeline for inventor, social-entrepreneur and eco-innovator Elon Musk.

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